Market Research Case Studies from India – Real Success Stories & Insights

Explore our successful market research projects across various industries. Please note: All project descriptions are representative summaries of the types of engagements we undertake. Brand names and proprietary client information are withheld in accordance with NDAs and internal confidentiality policies.

Herbal Nutraceuticals in India

Industry: Healthcare / Wellness
Region: India (Urban Tier 1 & Tier 2 Cities)
Objective: Assess market size, buyer behavior, and feasibility for a new herbal supplement brand
Scope of Work:

• Conducted primary surveys across 8 cities

• Analyzed consumer interest in ayurvedic vs. western supplements

• Benchmarked 10+ competitors on ingredients, pricing, and distribution

• Provided GTM plan and Amazon launch strategy

Commercial Vehicle Telematics – Product Feasibility Study

Industry: Automotive / Fleet Technology
Region: India – North & South Corridors
Objective: Evaluate demand for a real-time GPS + fuel monitoring device for fleet operators
Scope of Work:

• Interviewed fleet managers and transport unions

• Estimated total addressable market (TAM)

• Identified pricing sweet spot and key objections

• Suggested hardware bundling + financing strategy

Smart Home Devices – Urban Adoption Trends

Industry: Consumer Electronics / IoT
Region: India Metro Cities
Objective: Forecast smart home growth potential post-COVID
Scope of Work:

• Conducted secondary research & sentiment analysis

• Identified fastest-growing device categories (lighting, security, voice assistants)

• Segmented buyers by digital maturity and home ownership status

• Delivered trend forecast & targeting personas

Luxury Handbags – D2C Market Entry Study

Industry: Fashion / D2C Ecommerce
Region: India + UAE
Objective: Help a European brand assess direct-to-consumer potential in India and GCC
Scope of Work:

• Assessed HNI women’s spending behavior in metro cities

• Benchmarked competitor brands (both Indian & imported)

• Delivered influencer strategy + price-positioning matrix

• Created a launch playbook for D2C + multi-brand outlets

→

→

→

→

EV Charging Infrastructure Readiness

Industry: Mobility / Renewable Energy
Region: Tier 1 + State Capitals in India
Objective: City-level demand segmentation for EV infra player
Scope of Work:

• Studied policy environment, EV sales, and grid readiness

• Ranked 30 cities by investment priority

• Mapped B2B demand clusters (fleet, real estate, malls)

• Designed feasibility model for rollout costs & ROI

Regional Food Brand – Expansion Feasibility

Industry: Packaged Food / FMCG
Region: West India → North India
Objective: Assess demand for Gujarat-based ready-to-eat brand in Delhi NCR & Punjab
Scope of Work:

• Conducted taste trials and feedback loops

• Studied retail presence and local competition

• Recommended SKUs for launch, adjusted pricing & packaging

• Shared retail channel strategy and brand localization tips

Youth Apparel Brand – Brand Perception Study

Industry: Fashion / Youthwear
Region: India (Tier 2 + College Clusters)
Objective: Understand brand recall and reposition for Gen-Z appeal
Scope of Work:

• Deployed online & on-campus surveys

• Analyzed social listening data from Instagram & YouTube

• Uncovered key drivers of brand preference

• Suggested rebranding and community-led marketing approach

EdTech Course Expansion – Student Demand Study

Industry: Education / Online Learning
Region: India – Tier 1 & Tier 2 Cities
Objective: Help an EdTech platform assess demand for launching short-term certification courses in data science, UI/UX, and business analytics.

Scope of Work:

• Conducted online surveys across 12 cities targeting students and working professionals

• Analyzed demand by age group, career stage, and preferred learning modes (weekend, self-paced, live)

• Benchmarked existing course providers on pricing, certification tie-ups, and placement outcomes

• Delivered segment-specific content preferences, fee thresholds, and duration expectations

• Recommended 3 course bundles and an introductory launch offer with regional targeting strategy

Mid-Tier Private Hospital – Health Package Optimization & Pricing Advisory

Industry: Healthcare / Multispecialty Hospital
Region: Tier 2 City – Maharashtra
Objective: Revamp outpatient and preventive health packages to boost patient intake and improve average revenue per visit.

Scope of Work:

• Benchmarked diagnostic and consultation pricing across 6 hospitals

• Conducted patient interviews to understand value perception and resistance points

• Redesigned health check-up bundles into three tiers with clear inclusions

• Developed “Wellness Journey Plans” — monthly subscription for families

• Suggested pricing tweaks and redesigned brochures for better clarity and conversions

• Improved average revenue per OPD patient by 22% within 3 months

Indian Ayurvedic Brand – Europe Market Entry Strategy

Industry: FMCG / Natural Personal Care
Region: Target Markets – Germany, France, Netherlands
Objective: Help an Indian Ayurveda-based skincare brand assess market potential, validate product positioning, and define its go-to-market strategy for launching in European markets.

Scope of Work:

• Conducted detailed regulatory research for cosmetic product compliance in EU (INCI labelling, organic certification, shelf-life norms)

• Analyzed consumer preferences for natural skincare in Germany, France & Netherlands

• Benchmarked 15+ European organic skincare brands for pricing, positioning, and packaging

• Identified local distributors, concept stores, and D2C channels for market entry

• Conducted virtual focus groups with 30+ European skincare users to test appeal of ayurvedic claims, brand story, scent preferences

• Advised client on product modifications (fragrance-free, skin-type-specific variants)

• Created a phased go-to-market plan — via Amazon Europe, then concept stores, followed by retail partnerships